Original Ideas Get The Best Results
Important: Apparently I was wrong in using Mack as my starting point for this post - please read his comment. However, I still stand by my point that originality in your business endeavours is the one that can bring you the best results.
Yesterday I decided to join The Z-List. As Maki and Becky pointed out in their comments (thanks guys) there’s more to the list than simply gaining links.
While I was getting ready to publish the post, I was thinking what a great idea Mack Collier had.
Note: For the purpose of this post I’ll concentrate my attention on Mack’s benefits (whether he inteded to gain such benefits or not).
Can you imagine the results he achieved with it? Every single list I’ve seen so far links to his blog. I mentioned in my introduction to the list that as it grows it takes various “identities”: everyone makes their own suggestions and various bloggers take the list from various sources. The point is that many of us on the list will be in many versions and not in others. However, Mack will be in, I would say, at least 90% of the versions (if not the whole 100%). Can you imagine how many incoming links he’s got? How many bloggers found out about him? And how many of us will become part of his everyday readers and, maybe, even add a permanent link to his blog in the blogroll?
This is the power of original ideas. While those of us who “joined” the list see pretty good results (in a matter of a couple of days my Technorati rank went up from 700,000-something to 200,000-something - I know it doesn’t mean a lot, but it has to be worth something) the one who benefited the most was Mack.
It was just a matter of seconds before I made an anology between this “small” accomplishment of Mack and the huge success stories like Google, the guys from YouTube, Microsoft and many others. How many others are trying to get a small piece of their market? I have seen at least about 5 versions of YouTube (even Google had its own version before they acquired it). And I can’t help asking myself how much longer will it be before other versions of Wikipedia will show up in the near future (if they haven’t already).
While it’s true that the internet is big enough for everyone, (and there’s various reasons for which others try to get into a certain market) I am willing to put my life on the fact that no matter what type of business we’re talking about it’s the person with the original idea that sees the best results (be it money or just popularity/fame). Of course, once a certain level of success has been achieved it’s questionable whether the original “patent owner” will be able to stay on top of things (think of Yahoo! before and after Google). The reasons for such a debate are various: incapacity to keep things fresh (others will very likely come up with ideas to improve the concept); anti-trust voices and actions (from the new competition) etc. With a good action plan, things can still be kept under control. That, however, is a different aspect of the story.
Now that I’ve realized this, it’s time I start thinking and analizing the market and come up with the new, original, inovative - call it what you want - idea (product or service) that will make me a billionaire so I can retire in my early thirties. This may take a while. In the meantime I’ll stick to writing on this blog (even if sometimes not as often as I wish). So check back.
Have you found your original idea to make you rich?








February 9th, 2007 at 7:57 pm
Believe it or not, many of the blogs on the ‘Z-List’ have gotten far more links than I have. I think I’ve gotten 80-90 new blogs linking to me because of it, but there’s several that have gotten 200 and even 300 links because of it. Most people that post about the ‘Z-List’ simply say ‘I saw this idea on Tom’s blog’, and never mention that I started it. Which is fine by me, as long as it helps everyone else get more attention and discover some new blogs.
To be honest, the ‘Z-List’ works so well because everyone ELSE benefits from it the most, not you. You’re putting the other bloggers ahead of yourself. You link to everyone else, and then from that point on, everyone else links to you.
But again, the best part is discovering new blogs. All the links will disappear in 6 months, so its up to all of us to create content that keeps all these readers coming back. But more than a link-building tool, it’s a community-building tool. As I said the links will disappear, but the new connections you make with other bloggers are what count.
February 9th, 2007 at 11:19 pm
Mack, thanks for taking the time to clear things out. i appologize if i misinformed. it only seemed natural that things would be the way i described them. especially since, as i said, the blogs where i had seen the list before i joined it, mentioned you.
February 10th, 2007 at 12:08 am
No your point that an original idea can work was exactly right. I think the Z-List was a bit different because it was for the ‘little guys’ and it was kinda on the ‘honor’ system. You put the other guys on the list, then they come back and put you on the list. It wasn’t a linkbait trick where I was trying to get people to link to me, I was instead saying ‘Hey, link to these guys, then they’ll link to you’. That’s why it took off, because everyone was being a part of something bigger than themselves.
February 10th, 2007 at 11:55 am
Thanks for helping re-set the intentions of the Z-list. Some have been comparing it to the “2000 blogger” list, but I see them as very different. I have found so many great new blogs from this community interaction; my bloglines list is now at least three times what it was! That is a good thing, as it is helping me connect with this community more deeply - just what Mack intended.
February 10th, 2007 at 4:17 pm
thanx for the comments guys and please don’t hesitate to come back.
i guess everynow and then we need to have someone express a wrong opinion for the true value of things to be brought up front.
February 10th, 2007 at 9:38 pm
Cosmin you’re being too hard on yourself, I don’t think anything you said was actually wrong. And Becky’s got it right, the best part of the Z-List is finding all these great new blogs to read