“Need A Web Site That Sells?”

This is the first headline I’m going to talk about in the Catchy Headlines - How Much Do They Say series, because it was when I read it that I got the idea for this topic.

So what’s wrong with this headline? Basically nothing. It actually belongs to a business with quite a good reputation. I’m not very well documented as to what the business is all about. However, after visiting their web site, I managed to understand that it offers a very easy to use tool to those who need to build a web site to sell products and services.

It has been around for quite some time so I can only think that it actually delivers what it promises. But what does it promise?

I remember that a little while after I started I ran into this headline. For some reason I didn’t really have the curiosity to see what it’s all about. Being a beginner, and as most beginners, not being used to reading between the lines, all I could understood from their headline was that they were offering some sort of an easy to build web site that would bring their customers fast and easy profits.

Even if you read the sales pages you pretty much get the idea that if you use their services it would be quite easy to profit from your web site.

What they don’t tell us (and it actually isn’t their job) is that building your web site is probably the easiest task when taking your business online.

What you might be missing from the headline, is that, once you’ve built your web site, you’ll need traffic to profit from it. You’ll need to get it indexed by the search engines; you’ll need to get others link to it. Make it popular. Make it good quality, so that your visitors keep coming back and send others to you as well.

And that my friend is the hardest task of them all. It involves countless hours of hard work, dedication and perseverance. You’ll have to give yourself plenty of time and/or invest plenty of money to have it optimized for search engines. Even in this case every honest SEO expert will tell you that it will take time to get where you want to be.

This is what the above headline won’t tell you. That you can have the nicest looking, easiest to use (both by you and your customers) web site, yet, it will take time to make it profitable.

When you read such a headline, you might be thinking something like: “Yes I do need a web site that will sell stuff for me” overlooking the fact that before that can happen, it will take (a good deal of) time, effort and money to bring customers.

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