Web Pages Description
It is very important that you choose the right description for each and everyone of your webpages. For quite a long time I made the mistake of using the same description for all my pages.
Don’t make the same mistake. Use a different description for each of your pages. And, needless to say, make sure it is an appropriate one. For example, for a page on which you publish an article about how to match shoes with clothes use a description such as “Teaching how to match shoes and clothesâ€. On another page that presents the main steps of the manufacturing process for shoes, again, use a an appropriate description; something like “The main steps of the shoes manufcturing processâ€.
All the major search engines look at your pages’ description. They give it different levels of importance, but they all take it into consideration when deciding your pages’ relevance.
I know Yahoo! considers it quite important. I’ve had pages of mine, with quotes on less popular topics, listed among the first 5 (before other pages with quotes on the same topics, which had a lot more content than mine and were a lot older) just because I had used the right description.
You should use some of your key words in your description. For example, if I want people to get to one of my pages while searching for “affiliate programsâ€, I will use this key phrase on all my pages that deal mainly with affiliate programs, without using the exact same description.
Here are the 4 steps I take every time I write a description:
1. I decide what the overall theme of the page is;
2. I decide what are my most important 2-3 key words for that page;
3. I decide upon an appropriate description;
4. I tweak my description to include my key words from 2.
Put into practice the above and you should start seeing your traffic slowly improving.
